Disruptive creativity delivers an unexpected message in an unexpected place.

When it comes to company branding, this can make or break. It requires high-level strategic thinking to develop creative expression that differentiates your business and raises the value of your brand.

The value is in creating a concept that you can then wrap around a distinctive and memorable message, leading to higher brand recognition.

Bright creative expression saves money – and makes money – in the long run.

Dare to be disruptive.
Meet the Expert

About Jeff

  • Won multiple accolades from The One Show, CA, D&AD, and Cannes.
  • Wrote the taglines “If it’s in the game, it’s in the game” for EA Sports and "All things sporting good" for Sports Authority.
  • His agency was written about as one of the 10 greatest success stories of overseas expansion in a book published by The US Chamber of Commerce.
  • Featured in Wired Magazine and The Wall Street Journal (even got his face illustrated); TV appearances on Business Unusual and The Greta Van Sustren Show.
  • Clients have included: Nissan, Mercedes, GM, Dell, Burger King, Round Table Pizza, Labatt's, Stroh's, Budweiser, Ketel One Vodka, Hershey, Campbell's Soup, Xerox, Kodak, Mirage Hotel/casino, Treasure Island Hotel/casino, Ally Bank, Etrade, Olive Garden Restaurants, Febreze, and P&G.


Chief Creative Officer • Grey New York
2011 — 2013
  • ECD running the agency’s work for RadioShack, 3M, and Crown Royal.
  • Other accounts include Ally Bank, Etrade Financial, Ketel One Vodka, Olive Garden Restaurants, Febreze, and P&G 175th anniversary.
  • Managed 60 creatives across traditional and digital platforms including 10 CDs and 12 ACDs.
  • This team has been recognized by Cannes (including lions), The One Show (including pencils), The Effie's, The Andy's, and more importantly, pop culture at large.
  • Helped shape the agency's creative structure for growth. Scaled from 400 employees to 1000 in 2 years.
President • Phasmatrope
May, 2005 — 2009
  • Phasmatrope in Philadelphia with his brother Peter and former OWN&P partner Michael Wilde. Their Philadelphia Eagles work won top honors at the Philadelphia ADDYs. 
Chairman and ECD • OWNP
1994 — 2003
  • Odiorne Wilde Narraway and Partners
  • Helped launch Electronic Arts - wrote the tagline, “If it’s in the game, it’s in the game” for EA Sports.
  • Other clients included: Lucky Brand jeans, Bay Area Mercedes dealers, California Burger King franchisees and Salon.com.
Creative Director • Publicis & Hal Riney
1992 — 1994
Copy Writer • Goldberg Moser O'Neill
1991 — 1994
Copy Writer • Chiat\Day
1988 — 1991
Copy Writer • Hutchins/Young & Rubicam
1986 — 1988


Bucknell University
BA, History, 1987


  • Twice awarded "Best copywriter in Canada".
  • Howard Gossage award for "Best copywriter in San Francisco."
Packages with Jeff starting from $600

Your Expert Package Includes:

Best Practices

Access to ALL Best Practices authored by TrustedPeer Expert Jeff Odiorne on this topic.

Pre-Meeting Discovery Process

Review and analysis of your issue with pre-meeting discovery questions by Jeff, followed by a 30- or 60-minute one-on-one call. Sample

One+-on-One Call

Your (+colleagues) meeting is directed and focused from the first minute.

Meeting Summary Report

After your call, Jeff completes a Meeting Summary Report to provide you with the session’s discussion topics, analysis, assessment and recommendations for next steps. Sample

Post-Meeting Engagement

After your meeting, continue your relationship with Jeff on your own, or with TrustedPeer’s support.