Fundraising for schools is increasingly difficult, as the competition for donor dollars has expanded. Potential donors are overwhelmed with requests for money.

The proliferation of communication technology and media hasn’t made communicating with donors any easier – on the contrary, it can make it more difficult to reach people with their proliferation of phones, devices and e-mail addresses.

Fundraising for education is a process. It is a young science but practitioners have articulated clear principles and processes.

Getting educated about the process and putting proven tools and approaches in place goes a long way toward modernizing your fundraising efforts.
Meet the Expert

Melissa Hoglund

Consultant Melissa Hoglund
TrustedPeer Expert, TrustedPeer, Inc.
Harbor Springs, MI
  • English
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About Melissa

  • $43 million raised as Director of Development for Non-Profits and Academic Institutions
  • 15 years with major advertising agencies focusing on automotive marketing programs

Experience

Executive Director • The First Tee of Northern Michigan
Jun, 2015 — Present
Director of Advancement • Greens Farms Academy
2012 — 2013
  • Responsible for fundraising, alumni and parent relations, communications
  • Raised a total of $9 million from Annual and Capital giving       
Director of Development • The Stanwich School
2009 — 2012
  • Responsible for all fundraising activities and alumni programs 
  • Raised a total of $14 million from Annual and Capital giving 
President • Northern Westchester Hospital Foundation
2007 — 2009
  • Responsible for all fundraising, community relations, marketing, PR 
  • Raised a total of $10 million from Annual and Capital giving, events      
Deputy Director • Rippowam Cisqua School
2005 — 2007
  • Director of the Annual Fund and Communications
  • Responsible for Annual Fund and all Development communications
  • Raised $9 million as member of Development team
Regional Account Director • Rubin Postaer
1993 — 1995
  • An American advertising and marketing agency
  • Honda Motor Company - Launched and ran regional marketing program in New England
  • Achieved #1 sales position for first time in Honda history    
Account Supervisor • Chiat/Day Advertising
1988 — 1990
  • Opened regional marketing office for Nissan Motors in New York
  • New York region achieved highest sales largest volume and highest sales growth nationwide
Manager - Public Relations • Cadillac Motor Car Division, General Motors
1986 — 1988
  • Manager East Coast Public Relations, New York NY
  • Manager West Coast Public Relations, Los Angeles CA
  • Opened and ran new regional PR offices in Cadillac’s two largest markets    
Account Executive • Dancer Fitzgerald Sample
1984 — 1986
  • Client: Toyota Motor Sales
  • Responsible for national TV and print advertising for Camry, Corolla, Tercel    
Account Executive • D'Arcy MacManus Masius
1980 — 1984
  • Clients included:  Cadillac, Pontiac, Michigan Consolidated Gas Co., FTD Florists

Education

Princeton University
BA, English, 1980

Thesis

The Novels of Nadine Gordimer: Exploration of the South African Consciousness

What People Are Saying About Melissa

TrustedPeer made it easy to get expert advice in a timely manner. The Discovery Questions before the session helped me to focus on the issue in advance of our session. Finally, the Summary Report from my expert, Melissa Hoglund, provided me with the clarity I needed to move forward. I will certainly consult with TrustedPeer again.
Irene Byrne
Executive Director
Phoebe Hearst Preschool
Packages with Melissa starting from $400

Your Expert Package Includes:

Best Practices

Access to ALL Best Practices authored by TrustedPeer Expert Melissa Hoglund on this topic.

Pre-Call Discovery Process

Review and analysis of your issue with pre-call discovery questions by Melissa, followed by a 30- or 60-minute one-on-one call. Sample

One+-on-One Call

Your (+colleagues) session is directed and focused from the first minute.

Session Summary Report

After your call, Melissa completes a Session Summary Report to provide you with the session’s discussion topics, analysis, assessment and recommendations for next steps. Sample

Post-Session Engagement

After your session, continue your relationship with Melissa on your own, or with TrustedPeer’s support.