In the NFL, salary cap "management" involves applying the principles and practices of accounting to a very specific budgetary challenge: setting salaries and benefits for the players on a team's roster.

But the reach and impact is much greater: It helps define a team's global business plan in aspects as wide-ranging as cash-flow planning, ticket pricing and sales management, marketing and media strategies, sponsor partnerships and execution, corporate business planning and even capital investing and debt management. 

It is not a management tool as much as it is a single metric – albeit a very large one – in establishing a full “financial statement” view of team operations.

Meet the Expert

About Miriam

  • Senior finance manager with Big-4 CPA and 24 years in directing financial reporting operations and business plans,
  • Complex modeling, analyzing product profitability, re-engineering business processes, and devising ROI financial solutions
  • Senior Director - Arizona Cardinals Football Club


Senior Director Financial Planning & Analysis • Arizona Cardinals Football Club
Mar, 2006 — Sep, 2013
  • Salary Cap planning and analysis
Senior Financial Consultant • Electronic Arts
1992 — 2006
  • Managed worldwide cross-functional system design and implementation team of over 35 finance and systems directors, and Division GMs
Controller - Business Unit • Pacific Telesis Group
1989 — 1992
  • @ Smart Post and Smart Resource Center
Audit Senior • KPMG
1987 — 1989
  • supervising financial audit engagements in a variety of industries out of the San Francisco office:
  • Clients included: Financial Services, Publishing, Real Estate Development, Manufacturing, Health Care, Construction, Municipal Governments, including City and County of San Francisco


University of Arizona
BS, Accounting, 1987

Academic Honors

Magna Cum Laude

Licenses & Certifications

License 59281E California
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Best Practices

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