Every business needs a clear strategy. It also needs the capability to implement that strategy throughout the organization.

Organizations of all sizes, at any phase of growth, must observe a simple but often missed distinction between strategy content and strategy process. Strategy content defines what your organization needs to do; strategy process is implementation. 

Our inter-connected world provides businesses many opportunities to know its markets and its customers.

Companies that think strategically know how to gather that data and build a base of market knowledge.
Meet the Expert

Susan Lynch PhD

Consultant Susan Lynch PhD
Adjunct Professor of Strategy, INSEAD
Concord, MA
  • English
  • French: Français

About Susan

  • Focus on the intersection of strategy implementation and organizational change - how a company’s approach to strategy development shifts as a company grows and matures. 
  • Adjunct Professor of Strategy at INSEAD - in strategy and strategy implementation to MBAs and executives.
  • Visiting Assistant Professor, Harvard Business School
  • Management consultant with McKinsey & Company in New York and Sydney
  • PhD in Strategic and International Management


Adjunct Professor of Strategy • INSEAD
Aug, 2012 — Present
  • Provides and directs courses in strategy and strategy implementation to MBAs, executives and for single company focussed cases
  • Develops strategy cases based on a company's own strategy experience for immersive learning and skill building experiences
  • Deepening focus on strategy implementation and organizational change, with emphasis on a how a company extends the strategic abilities of the growing organization
Assistant Professor of Strategy • INSEAD
Sep, 2007 — Aug, 2012
  • Provides and directs courses in strategy and strategy implementation to MBAs and executives
  • Research lies at the intersection of strategy implementation and organizational change
  • Recent work considers how networks shape individual and organizational identity and affect the success of chosen strategies
  • Research in Organisational Theory; Strategy Implementation and Organisational Change; Formal Organisation Design; Managing a Firm's Informal Social Network
Visiting Assistant Professor • Harvard Business School
Oct, 2010 — Aug, 2012
  • Teaching Strategy to MBAs
Associate Principal • McKinsey & Co.
1993 — 2000
  • Management consultant in New York and Sydney, consulting to multinational companies on corporate and business unit strategy and organizational change.
  • Lead internal faculty for the Strategy module of McKinsey's global MiniMBA program for newly hired associates.


London Business School
PhD, Strategic and International Management, 2007
The University of Queensland
Commerce, Law, BA, LLB, 1992
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