Media Crisis Management
A media crisis can hit any company or organization. A product safety recall, a customer data breach, even an insensitive comment or tweet from an executive can trigger a media firestorm.
Always-on cable news and social media can spread bad news and misinformation around the world in minutes.
A mishandled crisis can damage reputations and hurt bottom lines. How well the media plan is executed is crucial to your success.
Repercussions from a mishandled media crisis can linger for years. Organizations that get it right can move fast to get past the crisis.
Meet the Expert
San Francisco, CA
- Emmy Award-winning network producer with 15 years of journalism experience, 10 in network news
- CNN Producer (1995-2005) - Emmy for CNN’s 9/11 coverage
- Field producer for FOX News
- Co-founder and principal of NewsReadyNow providing training for professionals who find themselves speaking in front of a camera for broadcast news, YouTube or Skype or preparation for crisis management
Partner • NewsReadyNow
2012 — Present
- Media training and video production
- On-camera training, crisis management and production services
Producer • CNN
1995 — 2005
- Traveled for CNN with the Bill Bradley presidential campaign in 2004
- Managed CNN’s coverage of the 2002 Salt Lake City Olympics
- Won an Emmy for her part in CNN’s 9/11 coverage
- Researched, pitched, planned and executed hundreds of network news stories and live events on natural disasters, politics, technology, the environment and entertainment
- Covered the arrests and trials of the Unabomber and Scott Peterson, the G-8 Summit in Kananaskis, Canada, and guest appearances for many live CNN Shows, including Larry King Live
- Assigned reporters and crews and determined story angles and logistics
- Wrote CNN newswire and CNN.com stories for breaking and developing news
Associate Editor • Sierra Club
1993 — 1995
University of Wisconsin-Madison
University of Michigan
Packages with Susan starting from $400
Your Expert Package Includes:
Access to ALL Best Practices authored by TrustedPeer Expert Susan Skinner on this topic.
Pre-Meeting Discovery Process
Review and analysis of your issue with pre-meeting discovery questions by Susan, followed by a 30- or 60-minute one-on-one call. Sample
Your (+colleagues) meeting is directed and focused from the first minute.
Meeting Summary Report
After your call, Susan completes a Meeting Summary Report to provide you with the session’s discussion topics, analysis, assessment and recommendations for next steps. Sample
After your meeting, continue your relationship with Susan on your own, or with TrustedPeer’s support.