Bringing packaged products to market is a series of steps. Missing a step can be fatal. The first step is to know your market and your competitors. Identify the market and know exactly who the consumer is. Paint a vivid portrait.Effective channel partner management also requires identifying the competition and the scale of your competitor’s investment in their product. Know their distribution and their long-term liability around the experience that their product offers. Finally, identify the long-term viability of the product you are selling. Understand the risks involved with your offering.