- 25 years in consumer electronics innovation, development, supply chain and distribution.
- CEO and founder of MOTO Development Group - acquired by Cisco
- Clients include: Apple, Intel, Logitech, Microsoft, Pure Digital, Contour, litl.
- Holds six U.S. and international patents in area including mechanism design and cloud computing.
- All 7 Best Practices
- Pre-Call Discovery Process
- One-on-One Call with Expert
- Session Summary Report
- Post-Session Engagement
Consumer Electronics - Product Innovation from Opportunity to Realization
Risks & Opportunities
The first aim of product innovation is to identify and state clearly the customer need that the product seeks to address. This is accomplished through a process of refining the product definition. If a company does not generate a minimum viable product, then it risks:
- Schedule overruns.
- Project cost overruns.
- Unfocused products that do not resonate with the market.
- Failure to create an exciting stream of new products.
OpportunitiesIf a team succeeds in product innovation, then it has the opportunity to:
- Deliver on a first generation product that resonates in the marketplace.
- Create multiple generations of products on the new platform.
- Create extensions of the product (such as services, software, mobile apps, social media communities) that delight customers.