- 30 years of successful experience in public relations, public affairs, media relations, issue management, event management, women marketing strategies and non-profit development strategies.
- Media Strategist for numerous clients resulting in feature stories in New YorkTimes, forbes.com, ABC World News, CBS Morning Show, San Francisco Chronicle, Washington Post and numerous other digital channels.
- Senior management of the California Governor’s Conference for Women for three California Governors, a $4 million one-day event for 14,000 women.
- Senior management for three Governors’ Global Climate Summits, for world leaders from six continents.
- Event Producer for the California Plug-In Electric Vehicle (PEV) Collaborative featuring Governor Jerry Brown and 40 Fortune 500 companies, including 8 car companies.
- All 7 Best Practices
- Pre-Call Discovery Process
- One-on-One Call with Expert
- Session Summary Report
- Post-Session Engagement
Developing and Executing Successful PR Strategies
Risks & Opportunities
When your company fails to develop or execute well on a strategic public relations plan, the consequences include:
- Loss of market share because your core audience doesn’t hear enough about your company or your product.
- Being eclipsed by competitors who do a better job of public relations, even though your products or services may be superior.
- Getting left behind by your marketplace because you’ve lost touch with an ever-evolving audience and failed to identify and adapt to external factors or to competitors’ strategies.
When a company devotes adequate planning and resources to public relations and executes well, the opportunities include:
- Expanding your audience or marketplace and affinity groups.
- Becoming a trusted media source.
- Establishing your CEO as a thought leader.