- 30 years of successful experience in public relations, public affairs, media relations, issue management, event management, women marketing strategies and non-profit development strategies.
- Media Strategist for numerous clients resulting in feature stories in New YorkTimes, forbes.com, ABC World News, CBS Morning Show, San Francisco Chronicle, Washington Post and numerous other digital channels.
- Senior management of the California Governor’s Conference for Women for three California Governors, a $4 million one-day event for 14,000 women.
- Senior management for three Governors’ Global Climate Summits, for world leaders from six continents.
- Event Producer for the California Plug-In Electric Vehicle (PEV) Collaborative featuring Governor Jerry Brown and 40 Fortune 500 companies, including 8 car companies.
- All 7 Best Practices
- Pre-Call Discovery Process
- One-on-One Call with Expert
- Session Summary Report
- Post-Session Engagement
Developing and Executing Successful PR Strategies
- Communications Audit
- A communications audit is a a comprehensive evaluation and analysis of a company or organization’s effectiveness at internal and external communications. The purpose is to discover strengths and weaknesses in the company's or organization's ability to get its messages to management, employees, customers, stakeholders, traditional and social media, investors, regulatory and governmental policymakers and lawmakers. The audit may be conducted by the in-house communications team or by outside consultants to:
- Assess the company or organization’s communications current effectiveness.
- Establish a baseline by which to measure future results.
- Develop communications strategies and plans to "move the needle."
- Measure against competition.
- Identify target audiences, their perceptions and motivators.
- Gap Analysis
- Gap analysis is a marketing assessment to answer two questions: Where are we now? And where do we want to be? The difference between the two is the "gap" as measured by, for example, market share, profit, sales, media exposure, or progress toward achieving specific goals.
- Influencers are key consumers; writers, publications and bloggers; individuals; groups; regulators and elected officials; and companies that have a great amount of influence on how your brand, product, service, company or organization is perceived.
- Key Words or Keywords
- Key words are words with a special meaning to a search engine or database.
- Public Relations (PR)
- Public relations (PR) is a professional practice of promoting goodwill and positive image about an individual, corporation, organization, business, government, campaign, civic initiative or cause to the public, community, employees, customers, media, stakeholders and others whose opinions matter.
- Search Engine Optimization (SEO)
Search engine optimization is the process of making web pages attractive to the various online search engines, such as Google. The goal is to be high on the search results list. The better a web page or key word’s SEO, the higher it will rank in search result listings.
- Social Media
Social media refers to forms of electronic communication (such as Twitter and Facebook) for direct communication through social networking and blogging. Users create online communities to share information, ideas, personal messages, and other content such as videos.
- Third-party endorsers
Third-party endorsement is the solicited or unsolicited recommendations or testimonials from a customer, user or anyone else other than the manufacturer and seller of a product or service. Because of perceived independence, the opinions of third-party endorsers are considered more effective than self-promotion. In addition, third party endorsers can be much less expensive. Best practices regarding third-party endorsers require disclosure if an endorsement is compensated. Other third-party endorsers include:
- Traditional journalists and alternative media
- Thought leader
"Thought leader" refers to persons recognized by peers for having knowledge of a subject and innovative ideas. Thought leadership is different from traditional top-down leadership. It can originate outside of or lower down in the management structure. It is not conferred by title. To be a thought leader, a person must be immersed in a professional sphere of activity and champion new ideas or perspectives that earn recognition from peers, industry observers and media.