Search engine optimization is the process of making web pages attractive to the various online search engines, such as Google. The goal is to be high on the search results list. The better a web page or key word’s SEO, the higher it will rank in search result listings.
Social media refers to forms of electronic communication (such as Twitter and Facebook) for direct communication through social networking and blogging. Users create online communities to share information, ideas, personal messages, and other content such as videos.
Third-party endorsement is the solicited or unsolicited recommendations or testimonials from a customer, user or anyone else other than the manufacturer and seller of a product or service. Because of perceived independence, the opinions of third-party endorsers are considered more effective than self-promotion. In addition, third party endorsers can be much less expensive. Best practices regarding third-party endorsers require disclosure if an endorsement is compensated. Other third-party endorsers include:
"Thought leader" refers to persons recognized by peers for having knowledge of a subject and innovative ideas. Thought leadership is different from traditional top-down leadership. It can originate outside of or lower down in the management structure. It is not conferred by title. To be a thought leader, a person must be immersed in a professional sphere of activity and champion new ideas or perspectives that earn recognition from peers, industry observers and media.