- Managing Director of Acrobator - Consultancy in e-commerce and digital media companies in travel, fashion and retail, (acting) CMO for Kupivip.ru, Lamoda.ru, Ozon.ru, Enter.ru.
- President of Gogol - an Eastern European Internet Marketing and digital media company providing venture support and e-business strategy development
- CMO Gloria Jeans - the largest Russian retailer specializing in fashion apparel, footwear and accessories for customers of all ages under the Gloria Jeans and Gee Jay brand. Introduced digital thinking into this privately owned, offline Russian $1 billion company.
- CMO Europe for Ebookers.com / Orbitz, online travel
- CMO lastminute.com / Travelocity Benelux, online travel
- All 7 Best Practices
- Pre-Call Discovery Process
- One-on-One Call with Expert
- Session Summary Report
- Post-Session Engagement
Risks & Opportunities
If you enter the Eastern European market without understanding its digital marketing dynamics, you risk:
- Unnecessary delays, the potential of getting ripped off, and the opportunity costs of going down the wrong digital marketing path.
- Being handicapped from the start if you don't know the local pricing or media, have a local team or subcontractors in place, and have clarity on what your goals are – and through which channels to achieve them.
- Loss of credibility and other resources by making a major commitment to something and doing it poorly.
If you enter Eastern Europe and use digital marketing well, the opportunity is enormous for expanding your market into the largest online population of Europe.