Reprinted from TrustedPeer
Meet the Expert
- Co-founder and President of STARKMAN, a public relations, branding, and marketing firm with offices in New York City and San Francisco.
- Clients have included Fortune 100 companies, national not-for-profits, leading financial services firms, and startup companies.
- Previously held leadership positions at respected PR and investor relations firms, including senior vice president at The MWW Group, where he oversaw corporate communications and investor relations, and Morgen-Walke Associates, where he was responsible for the firm’s corporate communications practice.
- Worked as an editor and reporter at major newspapers in the U.S. and Canada, including The Wall Street Journal, American Banker, The Detroit News, The Toronto Star, and The (Montreal) Gazette. Earlier, he worked as a copywriter at W.B. Doner in Michigan.
- Eric is cited in the acknowledgements of four books written by leading financial journalists.
Session Packages from $400
Your Expert Package Includes:
- All 11 Best Practices
- Pre-Call Discovery Process
- One-on-One Call with Expert
- Session Summary Report
- Post-Session Engagement
Managing the Nuances of a Corporate Crisis
- (1) A differentiating symbol, mark, logo, name, word, sentence (or combination of one or more) that organizations use to distinguish their offering from others in the market; (2) the identity of a company or its products and services, as perceived and experienced by stakeholders
- Corporate communications
- Public relations for a corporation integrated as part of the company's strategic objectives
- Crisis management
- An organization's preparedness and response to an event that poses reputational or operational risk
- Internal communications
- Organizational use of process communication to facilitate corporate objectives.
- Media relations
- Engaging the media on matters of interest to the organization
- Press release
- An official statement issued by a company or individual to the media regarding a newsworthy development
- Public relations (PR)
- The determined, planned, and sustained effort to establish and maintain mutual understanding between an organization and its publics; also understood as "reputation management"
- The PR person authorized to speak on behalf of an organization.
- The constituencies and audiences that are most important to the organization.
- Target market
- The audience(s) an organization has identified as most significant and to whom it wishes to communicate key messages.
Managing the Nuances of a Corporate Crisis: Defined Terms