The U.S. consumer market is both increasingly diverse and increasingly connected.
Our population is rapidly shifting from a white majority to one that is both racially and culturally mixed. The advent of wi-fi has led to an explosion in digital devices, profoundly altering the way we now interact. It’s changed our habits and created all sorts of new expectations. From a marketing standpoint, all this has completely altered the playing field.
Successful companies are embracing both diversity and the digital age.