The U.S. population is quickly evolving from a white majority to a mainstream that is racially and culturally mixed.
The advent of wifi has led to an explosion of digital devices, profoundly altered the way we now interact. From a marketing standpoint, it's a whole new playing field!
Smart companies are embracing both diversity and the digital age.
To succeed, you must understand the complexity that exists within the multicultural community. The payoff can be tremendous for companies who are able to craft informed, targeted communications to create a meaningful connection.