- More than 20 years experience consulting with clients seeking to engage multicultural audiences through digital technology and social media.
- Clients have included MTV, Discovery Networks, Scholastic, United Technologies, Denny's, The Employment Channel, the Greater Talent Network.
- A leader of efforts to transform Harlem into a center for technology innovation as a way to bring tech companies and startups to upper Manhattan.
- 10 years experience as a cable network executive with Showtime Networks, the Sega Channel and Comedy Central.
- All 8 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Multicultural Marketing and Communications
The U.S. consumer market is both increasingly diverse and increasingly connected.
Our population is rapidly shifting from a white majority to one that is both racially and culturally mixed. The advent of wi-fi has led to an explosion in digital devices, profoundly altering the way we now interact. It’s changed our habits and created all sorts of new expectations. From a marketing standpoint, all this has completely altered the playing field.
Successful companies are embracing both diversity and the digital age.
- They’re capitalizing on the enormous opportunities for growth by becoming more interactive and more innovative.
- They’re seeking ways to better understand and engage the multicultural market.
- They’re building consumer satisfaction and loyalty by establishing a two-way conversation that enables them to develop and refine their products and services.
- They're crafting their messages based on an informed understanding of our complex and ever-evolving community.
Companies that cultivate a culture of curiosity and ongoing connection not only benefit by becoming more competitive in the larger market; they also develop a skill set that enables them to forge stronger bonds with their existing customers.