Meet the Expert
President, Fernow Consulting
- 25 years as a strategist, global marketing executive, and consumer insights professional
- Founder, Fernow Consulting, specializing in new products, brand strategies for sustained growth, global marketing, reinventing customer experiences, startups
- Clients include Celebrity Cruises, General Mills, King County Library System, Nordstrom, Sara Lee, Starbucks, Sylvan Learning Centers, T-Mobile
- At PepsiCo, co-created Pepsi-Cola International's first total refreshment beverage strategy; developed and launched several $100MM brands; repositioned Fritos for long-term success
- Advisory Council, Johnson Graduate School of Management at Cornell University
Session Packages from $500
Your Expert Package Includes:
- All 7 Best Practices
- Pre-Call Discovery Process
- One-on-One Call with Expert
- Session Summary Report
- Post-Session Engagement
- Ability to see a business through the point of view of current and potential customers.
- Ability to understand their existing competitive advantages, and identify and challenge key assumptions that can block a company from moving forward.
- Ability to identify outside trends that could significantly affect a company’s future and to develop strategies to respond to those trends.
Reimagining and Reinvigorating Your Business to Accelerate Growth: Skills