Not effectively managing the salary cap can result in making poor decisions and chaos when the unexpected happens. A team can lose valuable players, because it cannot sustain a contract and may be forced to let core players go.
Information is king. Having a well-thought-out and integrated approach to managing the salary cap, and all the myriad related data, creates a situation where the organization is able to react to unexpected roster needs and opportunities with agility and confidence. This means better decisions and ultimately a better chance for success on the field.