Steering a nonprofit toward organizational change takes thoughtfulness and foresight.

Often, it also requires some help from the outside to understand and address the real issues driving the need for change, and the external environment in which the organization is working.

Many nonprofit leaders make the mistake of not getting buy-in from board members and staff, and not adequately communicating to their constituencies the change they want or need to make. Organizational change also may demand forecasting and even business plans.

But the payback can be enormous: A leader can ensure that the organization keeps up with the many things that can affect its work, and remain relevant and sustainable.  
Meet the Expert

Marcelle Hinand

Consultant Marcelle Hinand
President, M Hinand Consulting
San Francisco, CA
  • English

About Marcelle

  • Management consultant with 20 years working with nonprofit cultural organizations and foundations on strategy, program development and assessment.
  • Program director for the arts at the James Irvine Foundation, commissioned groundbreaking research on cultural engagement and initiated innovative programs to boost cultural participation.
  • Developed and managed the Knight Foundation's "Community Partners in Arts Access" program.
  • Managed the Ford Foundation's $40 million "New Directions/New Donors for the Arts."
  • Leadership positions at the James Irvine Foundation, TCC Group, Nonprofit Finance Fund and Lila Wallace-Reader’s Digest Fund. Conceived and launched funding initiatives in multiple areas, commissioned research, and conducted assessments of complex programs as well as individual organizations.  


Principal • Helicon Collaborative
Oct, 2007 — Present
  • Leads national consulting firm that works with artists, cultural organizations, foundations and other creative enterprises to strengthen the role of art and culture in communities. 
  • Has managed strategic planning projects with a variety of intermediary organizations, including the Center for Cultural Innovation, Dance/USA and the Greater Philadelphia Cultural Alliance.
  • Led Helicon’s work analyzing the programs of the San Francisco Arts Commission; was co-investigator on the analysis of fiscal sponsorship needs commissioned by the San Francisco Foundation. 
  • In 2013, conducted an analysis of service needs for arts organizations in Marin County for the Marin Community Foundation.
  • Was recently part of the Helicon team assessing the Rockefeller Foundation’s New York City Cultural Innovation Fund Program. 
  • For the past 8 months, has served as Senior Advisor to the facilities intermediary, Community Arts Stabilization Trust (CAST). 
Program Director, Arts • James Irvine Foundation
2005 — 2006
Senior Consultant • TCC Group
2001 — 2005
  • TCC Group enhances the efficiency and effectiveness of foundations, nonprofits, corporate community involvement programs, and government agencies.
Consultant • Ford Foundation
Jan, 1999 — Feb, 2002
  • Director of New Directions, New Donors for the Arts Program
Arts and Philanthropy Sector • Independent Consultant
1997 — 2000
  • Lila Wallace-Readers Digest Fund:  Project director of Audiences for Literature Network
Program Manager, San Francisco Bay Area Program • Nonprofit Finance Fund
1995 — 1997
Program Associate, Arts Program • The Wallace Foundation
1991 — 1993
Program Specialist, Arts Program • National Endowment for the Arts
1990 — 1991


Rhode Island Foundation
Antonio Cerino Fellow, Arts Education, 1991
Brown University
MFA, Poetry, 1991
Skidmore College
BA, English, 1986


  • Cascade Canyon School: Member, board of directors; chair of development committee and Annual Fund. May 2010-May 2012.
  • Ring Mountain Day School: Member, board of directors; chair of development committee and Annual Fund. May 2006-December 2009.
  • Brown University Alumni Club of New York: Member, board of directors. Sept. 1997-May 1999.
  • Small Press Distribution: Board member, chairman of the board, May 1996-Sept. 1998.


  • Co-author, with Paul Connolly, of a handbook on cultural participation planning, Increasing Cultural Participation: An Audience Development Planning Handbook for Presenters, Producers, and Their Collaborators;  Illinois State University, 2001.
  • Co-author, with Paul Connolly, of a guide to performing arts documentation, For the Record: Documenting Performing Arts Audience Development Initiatives; Association of Performing Arts Presenters, 1998
Packages with Marcelle starting from $500

Your Expert Package Includes:

Best Practices

Access to ALL Best Practices authored by TrustedPeer Expert Marcelle Hinand on this topic.

Pre-Meeting Discovery Process

Review and analysis of your issue with pre-meeting discovery questions by Marcelle, followed by a 30- or 60-minute one-on-one call. Sample

One+-on-One Call

Your (+colleagues) meeting is directed and focused from the first minute.

Meeting Summary Report

After your call, Marcelle completes a Meeting Summary Report to provide you with the session’s discussion topics, analysis, assessment and recommendations for next steps. Sample

Post-Meeting Engagement

After your meeting, continue your relationship with Marcelle on your own, or with TrustedPeer’s support.