A general understanding of and an ability to implement software technology for CRM and marketing automation such as Salesforce, Marketo, Eloqua and Act-on.
General understanding of inbound marketing via multi-channel and digital marketing, including paid search, SEO, social media (Facebook, LinkedIn, Twitter), display and retargeting, plus inside phone-based teams.
Ability to make changes to your company website to add new content for downloading, track visitors and integrate with marketing automation software.
An open, honest, highly-collaborative approach to the working relationship between the heads of your marketing and sales teams.
A general understanding of outbound marketing for demand generation.
An appreciation and acknowledgement of the "delayed gratification" required for long-term, sustained growth.