Meet the Expert
Principal, Brian Bennett B2B Consulting
- B2B business development leadership, with roles in Direct Sales, Indirect Channels, Marketing and Demand Generation.
- Charter always includes the identification, development and generation of new revenue streams.
- Experience with early-stage, VC-funded, public and private companies; IPO with Mips, Netscape, E.piphany
- Experience with Multi-channel, online marketing solutions (PPC, SEO, Social Media, Display)
- Ad Agency experience. Developed Ad Agency channel for Conductor and worked for 3Q Digital, the Bay Area's largest privately held, digital Ad Agency.
Session Packages from $400
Your Expert Package Includes:
- All 7 Best Practices
- Pre-Call Discovery Process
- One-on-One Call with Expert
- Session Summary Report
- Post-Session Engagement
- A general understanding of and an ability to implement software technology for CRM and marketing automation such as Salesforce, Marketo, Eloqua and Act-on.
- General understanding of inbound marketing via multi-channel and digital marketing, including paid search, SEO, social media (Facebook, LinkedIn, Twitter), display and retargeting, plus inside phone-based teams.
- Ability to make changes to your company website to add new content for downloading, track visitors and integrate with marketing automation software.
- An open, honest, highly-collaborative approach to the working relationship between the heads of your marketing and sales teams.
- A general understanding of outbound marketing for demand generation.
- An appreciation and acknowledgement of the "delayed gratification" required for long-term, sustained growth.
B2B Go-To-Market Sales and Demand Generation Strategies for New Market Initiatives: Skills