A company's position relative to its competitors; this positioning makes it more attractive to a given market and better able to serve that market profitably.
Activities leading to a better understanding of the breadth and depth of players, assets and future products that are or may be competing in the same space. They typically are competing for the same target audience/customers/stakeholders, and may be claiming a similar or even superior value proposition. The classical means of CI are market research interviews with future stakeholders or customers.
Acronym for analysis of Strengths, Weaknesses, Opportunities and Threats associated with or anticipated for a certain asset, project, technology, business plan, etc. It is a structured tool that delivers results on which you can build, for example, your strategic business model, business plan or partnering activities tactics.
A position statement that lets your potential partner see the benefits your asset or technology holds for THEM, and how you deliver it in a way that is unique in comparison to how competitors are positioning theirs.