Meet the Expert
President, The CBW Group, Inc.
- 30 years of successful experience in public relations, public affairs, media relations, issue management, event management, women marketing strategies and non-profit development strategies.
- Media Strategist for numerous clients resulting in feature stories in New YorkTimes, forbes.com, ABC World News, CBS Morning Show, San Francisco Chronicle, Washington Post and numerous other digital channels.
- Senior management of the California Governor’s Conference for Women for three California Governors, a $4 million one-day event for 14,000 women.
- Senior management for three Governors’ Global Climate Summits, for world leaders from six continents.
- Event Producer for the California Plug-In Electric Vehicle (PEV) Collaborative featuring Governor Jerry Brown and 40 Fortune 500 companies, including 8 car companies.
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Your Expert Package Includes:
- All 7 Best Practices
- Pre-Call Discovery Process
- One-on-One Call with Expert
- Session Summary Report
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Developing and Executing Successful PR Strategies
President, The CBW Group, Inc.
- Traditional media continues to shrink and evolve.
- Media organizations are consolidating, retrenching and many continue to lose tremendous amounts of money. To survive, they adapt and change very rapidly, but they still have the resources to still attract "the best and the brightest." This fact should not be overlooked. That having been said, the "democratization" of news is very real, so we have to consistently adapt and plan for this changing world.
- Social media is fragmenting and becoming increasingly specialized.
- Social media is an important public relations tool and business strategy today. Companies could thrive without a social media strategy as recently as 3 years ago – not today. In such a dynamic landscape, keeping up-to-date is critical. Social media today is sub-dividing into more platforms that ever. Knowing which social media platforms match your customer or audience is essential.
- Websites are more important than ever.
- Websites have become an essential footprint of legitimacy for all products and services. Paying attention to website messaging, design and effectiveness is important. Slapping up a website just to have one means you are not serious about your business objective. Having a powerful, searchable presence on the web is critical to business today, and is best managed when the public relations team is integrated from conception. If you are doing everything else well, and your website is not effective, you are damaging your business model.
- New technologies are emerging and evolving across the media landscape.
- Companies and organizations must stay up to date with developing technologies to enhance communication capabilities. This includes developing and maintaining a good database and contact lists using the latest and most functional technologies. It also requires adapting to new tools. More television and live streaming interviews are done on Skype, or similar technologies. Staying up to date is critical to creating new opportunities for vital interviews and exposure.
- The "X7 Rule" is as relevant as it ever was.
- A well-known rule in public relations is that an audience needs to hear a message at least 7 times before awareness/memorability is achieved. Repeating the message in a variety of different ways, using all the various tools, is necessary to achieve brand recognition and impact. With so much additional "noise" in the marketplace today, this is as challenging as ever.
No matter the medium, the message must be consistent to register with the target audience. Moreover, it keeps the listener attentive.
Developing and Executing Successful PR Strategies: Key Trends