- 25 years in advertising, direct mail, public relations and digital media, enabling successful launch of integrated social media and content programs
- SVP/Partner at FleishmanHillard, a global marketing communications firm with 80+ offices. Created the firm's integrated marketing strategy and services practice for Visa, Bayer, Kaiser Permanente, Electronic Arts, AT&T, AT&T Interactive (now YP), Hyatt
- Earlier clients include: AT&T, Jelly Belly Candy Company, Autodesk, Cisco, Sun, Ross Stores, Salesforce.com, John Muir Health, Hewlett Packard, Restoration Hardware, PeopleSoft, 21st Century Insurance
- All 7 Best Practices
- Pre-Call Discovery Process
- One-on-One Call with Expert
- Session Summary Report
- Post-Session Engagement
- Content marketing
Creating and distributing content to attract, acquire and engage a clearly defined audience – with the objective of driving profitable customer action.
The largest independent regulator for all securities firms doing business in the United States.
A form of marketing in which the focus is placed on key individuals.
- Long tail
The retailing strategy of selling a large number of unique items with relatively small quantities sold of each.