- Won multiple accolades from The One Show, CA, D&AD, and Cannes.
- Wrote the taglines “If it’s in the game, it’s in the game” for EA Sports and "All things sporting good" for Sports Authority.
- His agency was written about as one of the 10 greatest success stories of overseas expansion in a book published by The US Chamber of Commerce.
- Featured in Wired Magazine and The Wall Street Journal (even got his face illustrated); TV appearances on Business Unusual and The Greta Van Sustren Show.
- Clients have included: Nissan, Mercedes, GM, Dell, Burger King, Round Table Pizza, Labatt's, Stroh's, Budweiser, Ketel One Vodka, Hershey, Campbell's Soup, Xerox, Kodak, Mirage Hotel/casino, Treasure Island Hotel/casino, Ally Bank, Etrade, Olive Garden Restaurants, Febreze, and P&G.
- All 7 Best Practices
- Pre-Call Discovery Process
- One-on-One Call with Expert
- Session Summary Report
- Post-Session Engagement
Disruptive Creativity - How to Create Value and Differentiate Your Brand
Risks & Opportunities
Failure to disrupt your messaging status quo or differentiate your product from the rest of the pack can bring down a company. Kodak is a prime example of a company that failed to incorporate disruptive thinking and became a dinosaur.
Lack of disruptive thought can lead to:
- Stagnant corporate culture.
- Inability to innovate.
- Loss of market momentum.
- Product failure.
- Communications disasters.
- Missing your target audience while talking only to your past target audience or, worse, talking to the wrong target audience.
- Decrease in sales.
- Overspending or fruitless spending of your marketing dollars.
- Ultimately, in some cases, business failure.
Full implementation of disruptive thinking can lead to:
- Growth, i.e. greater sales and profits.
- Inventive strategies that can extend the life of a product or product line.
- New products and services.