- Won multiple accolades from The One Show, CA, D&AD, and Cannes.
- Wrote the taglines “If it’s in the game, it’s in the game” for EA Sports and "All things sporting good" for Sports Authority.
- His agency was written about as one of the 10 greatest success stories of overseas expansion in a book published by The US Chamber of Commerce.
- Featured in Wired Magazine and The Wall Street Journal (even got his face illustrated); TV appearances on Business Unusual and The Greta Van Sustren Show.
- Clients have included: Nissan, Mercedes, GM, Dell, Burger King, Round Table Pizza, Labatt's, Stroh's, Budweiser, Ketel One Vodka, Hershey, Campbell's Soup, Xerox, Kodak, Mirage Hotel/casino, Treasure Island Hotel/casino, Ally Bank, Etrade, Olive Garden Restaurants, Febreze, and P&G.
- All 7 Best Practices
- Pre-Call Discovery Process
- One-on-One Call with Expert
- Session Summary Report
- Post-Session Engagement
Disruptive Creativity - How to Create Value and Differentiate Your Brand
- Democratization of technology means faster, more creative messaging at lower cost in multiple media, especially social media.
Technology means that more people have the technical skills to get the job done cheaper than ever before. But that doesn't many anyone with the technological skills can do the job. Technology without a great idea and message won't accomplish your goals.
- The downside of the new technology is that "masked men" are replacing "mad men," meaning good platform thinkers and storytellers are being replaced with an army of people who can sit down at a computer and just bang stuff out.
Technology in and of itself is like the Ferrari that won't drive without gas. If you're not careful, most big agencies will sell you sexy technology but that's not enough. You have to have a story to tell.
- The people that are formulating marketing strategies are typically not of the generation that they're talking to.
- Most of the people creating the messaging cannot be disruptive because they're spending so much time defining those generations or those subgroups within those generations and not enough time learning how to talk to them. Just knowing what they look like stereotypically and from a trend perspective does not mean you can necessarily talk to them.
- Content is now "liquid" in that it is fluid and moving through multiple channels at warp speed.
- Thirty years ago, we had three TV channels, outdoor boards, and radio. Fifteen years ago, we started getting into the internet. For the last 10 years, we've been able to load video or film in almost in real time. Now this is really shocking: The iPhone is coming up on its seventh anniversary. Look how much has changed in just those seven years since we got smart phones.
- Constantly and rapidly evolving technologies require insane curiosity to keep up.
- Once you think you've got a handle on one, there's another one out there. In order to be disruptive, you really have to stay on top of the proliferation of technology.