Meet the Expert
Managing Director, Sierra Asia Partners
- 30 years of work experience in Asia in both the public and private sectors.
- Office of the United States Trade Representative, Chief U.S. trade negotiator with China and Japan from 1991 to 1997.
- Negotiated China's entry into the World Trade Organization.
- Speaks and writes both modern and classical Chinese.
Session Packages from $600
Your Expert Package Includes:
- All 8 Best Practices
- Pre-Call Discovery Process
- One-on-One Call with Expert
- Session Summary Report
- Post-Session Engagement
- A Chinese-language search engine.
- Intellectual property (IP)
- Work, service or a product that has been created by an individual or corporation and is protected by patents, copyrights and trademarks. IP laws are different in China than they are in the U.S., but they can be powerfully enforced by Chinese judges and courts.
- TRIPS Agreement
- The Agreement on Trade Related Aspects of Intellectual Property Rights (TRIPS) is an international agreement laid out in 1994 that sets the parameters for intellectual property regulation among World Trade Organization (WTO) members.
- A Chinese microblogging web site that is extremely popular.
- World Trade Organization (WTO)
- An international forum in which member governments negotiate trade rules.
- Yang Qi
- A company that is owned directly by the central government. ("Yang" is short for "central" and Qi" is short for "enterprise.") There are about 120-150 of them countrywide, and that number changes from time to time. A Yang Qi can have extraordinary resources in terms of power. They have official ranks, and those at the top of the company can be moved directly into the government, or moved back out. If you're partnering with a Yang Qi, you're typically dealing with big government. This can be good in terms of the partner's resources and influence, or bad in terms of its ability to smother you.
- Chinese term meaning "giving policy, " or what we would call the subsidies, government grants, tax abatements, etc., that are the policy structure for a given industry. They are set by the local government.
Market Entry Strategies for China: Defined Terms