- Emmy Award-winning network producer with 15 years of journalism experience, 10 in network news
- CNN Producer (1995-2005) - Emmy for CNN’s 9/11 coverage
- Field producer for FOX News
- Co-founder and principal of NewsReadyNow providing training for professionals who find themselves speaking in front of a camera for broadcast news, YouTube or Skype or preparation for crisis management
- All 7 Best Practices
- Pre-Call Discovery Process
- One-on-One Call with Expert
- Session Summary Report
- Post-Session Engagement
Media Crisis Management
A media crisis can hit any company or organization.
A product safety recall, a customer data breach, even an insensitive comment or tweet from an executive can trigger a media firestorm. Always-on cable news and social media can spread bad news and misinformation, literally around the world, in minutes.
A mishandled crisis can damage reputations and hurt bottom lines. But many companies and organizations don’t prioritize media crisis training, or they create a crisis management plan and then stick it in a drawer.
Companies and organizations that create comprehensive plans can contain the damage and restore their reputations. You can’t come up a plan once the crisis explodes and everyone is in scramble mode.
Key elements of good plans include:
- Developing operational strategies.
- Creating internal and external communication plans.
- Identifying the right spokespeople and training them to deal with the media.
- Reviewing what worked and what didn’t once the crisis dies down.
How well the plan is executed is crucial to your success. You could become the next JetBlue – a model of effective crisis management – or a case study in how not to do it.
The repercussions from a mishandled media crisis can linger for years; everything lasts forever on the Internet. Companies and organizations that get it right can move fast to get past the crisis.