Reprinted from TrustedPeer
Meet the Expert
- Emmy Award-winning network producer with 15 years of journalism experience, 10 in network news
- CNN Producer (1995-2005) - Emmy for CNN’s 9/11 coverage
- Field producer for FOX News
- Co-founder and principal of NewsReadyNow providing training for professionals who find themselves speaking in front of a camera for broadcast news, YouTube or Skype or preparation for crisis management
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Media Crisis Management
Risks & Opportunities
RisksWhen a media crisis is handled poorly, it can have the following consequences:
- The trust of investors, customers and the public can be undermined.
- A brand may suffer long-term damage because it becomes associated with a damaging news event.
- Employees may lose confidence in the leadership.
- A media crisis creates opportunities for rivals and critics to jump in and further denigrate the company or organization.
- Bad news can go viral, spinning beyond the company’s ability to contain it or effectively respond to it.
- Executives can lose the trust of their board, and be fired or forced to resign.
OpportunitiesWhen a media crisis is handled well, it can result in the following:
- Companies and organizations can gain or maintain the trust of consumers and investors.
- If they are candid and forthcoming with information, they can gain credibility with the media and the public.
- Effective management can shorten the crisis, reducing the operational costs and the reputational damage.
- In some cases, you can turn a negative into a positive. JetBlue turned many angry passengers into loyal customers after the 2007 blizzard when it offered refunds and credits toward future flights.
- You can strengthen employee loyalty if you communicate with them throughout the crisis -- and you will need them on your side.
Media Crisis Management: Risks & Opportunities