Central location, established and controlled by a company or organization, to disseminate information to the media
How an organization handles the media reaction to an event or disclosure that could damage its reputation, brand or bottom line, with the goal of minimizing the impact. It can be anticipated or unexpected.
Information and news that is generated by the public, not journalists, and disseminated via social media. It's not vetted, like professional journalism is, and can be inaccurate.
Websites that companies and organizations create in anticipation that a media crisis might erupt, but that don't go live until then
An event that puts a company or organization in a negative spotlight and generates heavy media coverage. It can be something the company itself did, or a wider controversy that includes your company or organization.