Integrated marketing communications was once simply about bringing together and aligning all the communication activities of a company.

In today's multi-channel world, integrated marketing communications is not simply the careful integration of communications channels to deliver a clear and consistent message. 

It is a system of communications that builds and nurtures a positive, active relationship with customers and stakeholders.

Meet the Expert

Mike Goefft

Managing Director, DDW SF
San Francisco Bay Area, CA
  • English

About Mike

Mike is Managing Director at DDW, a consultancy specializing in brand story and brand design. Clients include Amazon, Anheuser-Busch, Starbucks, Campbell's, and Sprint. DDW helps brands succeed in the complex, constantly moving 21st Century marketplace. Through fresh brand design rooted in deep brand story, DDW's work engages the changing expectations of the 21st Century consumer.

Prior to DDW, Mike has held senior leadership positions at Deutsch LA, Y&R SF, Doremus, Publicis & Hal Riney, JWT Sydney, and Ogilvy London. Mike started his career in Brand Management at P&G and holds an MBA from the Kellogg School of Management at Northwestern University. Mike and his wife Cindy live in San Anselmo, California and are the proud parents of Hanna and Lucas. When he’s not working, you‘ll find Mike either mountain biking, playing with his blues band, or cooking.

Specialties: Brand strategy, marketing strategy, brand experience design, packaging, integrated marketing communications, digital communications, global account management, business development, agency operations, experiential marketing

Skills and Expertise:

Experience

Managing Director • DDW
Mar, 2016 — Present
  • Mike is Managing Director at DDW, a consultancy specializing in brand story and brand design. Clients include Amazon, Anheuser-Busch, Starbucks, Campbell's, and Sprint. DDW helps brands succeed in the complex, constantly moving 21st Century marketplace. Through fresh brand design rooted in deep brand story, DDW's work engages the changing expectations of the 21st Century consumer.

Chief Operating Officer • Young & Rubicam
1994 — 2008
  • SVP, Chief Operation Officer - San Francisco Office (2007-2008).
  • SVP, Account Managing Director (1994-2005).
  • Managed Chevron account globally, including consumer and B2B advertising campaigns, retail promotions, and interactive communications; launched award-winning Chevron Talking Cars campaign that has allowed Chevron to command a 4 cents/gallon premium over average street price during the last 15 years.  
  • Managed Clorox account from 1997 to 1999; led the development of campaigns that generated record sales growth over two years for 5 of 9 brand assignments.
President • Mandelbaum Mooney Ashley
1990 — 1994
  • Took agency from start-up to 30 employees and media billings of $25MM annually.
  • Created award winning campaigns for The North Face, Arrow Shirts, Seagram, Gary Fisher Bicycles, Emporium Department Stores, and Blue Shield of California.
Director • J. Walter Thompson
1987 — 1990
  • Managed the successful Sprint Pin Drop long distance campaign featuring Candice Bergen that ran for 10 years in the face of intense competition from AT&T and MCI.
Director • Ogilvy & Mather
1985 — 1987
  • Coordinated best practices for American Express advertising across Europe, Middle East, Africa for Personal Card, Travelers Checks and Retail Travel Services
Vice President • Ketchum Communications
1981 — 1985
  • Managed the Hunt Wesson new products account, creating strategic campaigns for Orville Redenbacher Popcorn, Wesson Oil line extensions, and new Hunts tomato products.
Manager • Procter & Gamble
1978 — 1981
  • Assistant Brand Manager on the Ivory soap and Comet cleanser brands.
  • Participated in the preeminent brand management program, including advertising, market research, sales promotion, field sales and communication skills.

Education

Northwestern University, Kellogg School of Management
MBA, Marketing, 1978
Purdue University, Krannert School of Management
BS, Accounting, Marketing, 1975

Academic Honors

Cum Laude

Academic Awards

Beta Gamma Sigma Business Honorary

Awards

  • 2012 Effie Bronze Award for HTC Sensation campaign.
  • 1999 Clorox’s Best Overall Marketing Award for Hidden Valley Ranch campaign.
  • 1996 Effie Gold Award for Chevron Talking Cars campaign.
Packages with Mike starting from $400

Your Expert Package Includes:

Best Practices

Access to ALL Best Practices authored by TrustedPeer Expert Mike Goefft on this topic.

Pre-Call Discovery Process

Review and analysis of your issue with pre-call discovery questions by Mike, followed by a 30- or 60-minute one-on-one call. Sample

One+-on-One Call

Your (+colleagues) session is directed and focused from the first minute.

Session Summary Report

After your call, Mike completes a Session Summary Report to provide you with the session’s discussion topics, analysis, assessment and recommendations for next steps. Sample

Post-Session Engagement

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