More than 20 years experience working in corporate communications, including 10 years with AT&T, 12 years with Cisco, and, most recently, as a consultant advising senior executives in high tech, from startups to Fortune 100 companies.
Areas of expertise include coaching senior leaders on brand and executive presence, communications strategy, strategic messaging, presentation development and public speaking.
Experience in coaching and mentoring includes co-authoring a book with career advice for young women to be published Fall 2014.
With a Master's degree in journalism from Northwestern University, emphasizes simple, clear communications to achieve greater impact.
A combination of quantitative and qualitative data. Can include annual company survey, specific event and communication feedback surveys, website traffic, audience reach and anecdotal feedback.
A high-level story for a company that is aspirational, compelling and relevant for all key stakeholders. The narrative covers the company's history and vision. It serves as an umbrella for more detailed "chapters" that support the overall story. Those chapters include executive platforms and keynote presentations, company brand, and marketing and communication messaging initiatives. It also often serves as the company overview presentation that can be used by all employees in talking to customers, partners and prospects.
An organization within a large company that typically includes organizational communications (also known as "internal" or "employee" communications), executive communications, public relations (also referred to as media relations) and, sometimes, investor and analyst relations. Collectively, these groups manage and orchestrate all internal and external communications aimed at creating a favorable impression among the stakeholders on which the company depends. Stakeholders include employees, customers, partners, shareholders, the media, and financial and industry analysts.
Holistic communications support on behalf of an executive. A communications leader would be responsible for developing an executive platform ("thought leadership" and brand), communications strategy, and deliverables, including presentations, events and internal communications for that executive. The communications lead is also responsible for aligning an executives' platform to the company's overall vision, mission and messages.
A great definition from the book, "Executive Presence, The Missing Link between Merit and Success." by Sylvia Ann Hewlett: "The heady combination of confidence, poise and authenticity that convinces the rest of us we're in the presence of someone who's the real deal. It's an amalgam of qualities that telegraphs you are in charge or deserve to be. Executive presence is not a measure of performance. Rather, it's a measure of image: whether you signal to others that you have what it takes, that you're star material."
The communications strategy and activities for a company's employees. Also known as "internal" or "employee" communications.
A popular term for sharing stories that are engaging, interesting and emotional to audiences (as opposed to dry business or academic content). The objective in powerful storytelling is to develop stories that a speaker is excited about, which brings out their passion, and that are relevant for the audience.