Portions of a game that can be downloaded to expand game play, often as premium content for a free download. Often referred to as DLC.
Free-to-play, or F2P
A term referring to games that are free to download and play. Also referred to as F2P.
A game marketing strategy that involves allowing a game to be downloaded for free with premium downloadable content as an option. See downloadable content.
Non-mobile computer hardware designed as dedicated interactive, game-playing machines that output video and audio to a stationary screen and speakers. This distinguishes consoles from general interest computers and mobile devices.
Mobile phones, tablets, hand-held game machines and such intended to provide mobile access to communications, services and games through smaller, hand-held devices.
A marketing approach for interactive entertainment is which a game is offered for purchase up front for unlimited use. The approach is more common on computer and console based game systems than in mobile environments.
Player versus player or PVP
An interactive game written so that a player may compete against another player, or players, in a networked or online environment.
Staff personality dynamics
The study of how personalities and work styles combine and interplay in creative work teams.
The 1 percent or 2 percent of gaming consumers who are prepared to pay significant sums to advance more quickly in a game or to gain an edge in play.