Moving Strategy into Execution
- A term used to describe innovations or products that create new markets and/or displace old markets, usually in a short time span.
- A set of strong, simple rules for making decisions in an organization. These can be framed as a short series of questions that must be answered before any decision is made so that decisions align with corporate goals and vision.
- A clearly stated, compelling statement of strategic intent that establishes a standard for excellence that bridges the present and future of an organization. It should be framed so that it energizes people and creates meaning for what employees do.
Moving Strategy into Execution: Defined Terms