Meet the Editor

Scott Ware

Editor Scott Ware
Vice President of Publishing, TrustedPeer, Inc.
San Francisco, CA
  • English

About Scott

  • Editor-in-chief of three daily newspapers for The E.W. Scripps Company (NYSE: SSP). The company’'s portfolio of media properties included 19 television stations comprising 10 ABC affiliated stations, 3 NBC affiliated stations, 1 independent station, and 5 Azteca affiliated stations; daily and community newspapers in 13 markets; Scripps Howard News Service; and United Media.
  • 38 years experience in newspaper journalism, including leadership roles in newsrooms in Tennessee, Puerto Rico, New Mexico and Washington State.

Experience

Vice President • Trusted Peer, Inc.
Apr, 2013 — Present
  • Vice President of Publishing, Editor-in-Chief
Editor • The E.W. Scripps Company
1975 — 2008
  • Editor-in-chief of three daily newspapers for The E.W. Scripps company (NYSE: SSP)
Editor-in-Chief • The Kitsap Sun
2001 — 2008
  • National winner - Nancy Dickerson Whitehead Award for Distinguished Reporting on Drug and Alcohol Problems, for “The Meth Toll.”
  • Winner, C.B. Blethen Award for Distinguished Enterprise Reporting, the Pacific Northwest’s most prestigious journalism honor, for “The Meth Toll.”
  • Cited for “Excellence in Small Newspapers” by American Society of Newspaper Editors and Northwestern University’s Readership Institute. Featured at ASNE national conference, 2004. 
  • Kitsapsun.com was named by the Society of Professional Journalists as the Pacific Northwest’s “Best Media Web Site” – selected over major metro newspapers in Seattle, Portland, Spokane and elsewhere in five-state region, 2008.
Editor-in-Chief • The Albuquerque Tribune
1995 — 2001
  • Pulitzer Prize finalist, 1996, for “Oklahoma Story,” staff writer Hank Stuever’s account of the impact of the Oklahoma City bombing on his hometown.
  • First-place winner, National Headliner Award for Enterprise Reporting, 1998, for “The Tribes’ Big Gamble,” an in-depth report on how New Mexico’s tribes won approval to widely expand Indian gaming.
  • First-place winner, National Headliner Award for Breaking News, 2001, for coverage of wildfires that ravaged the town of Los Alamos and its national nuclear laboratory.
  • First-place winner, National Journalism Award for Public Service, 2002, for “The State of Our Children,” a special report on conditions for children in the nation’s poorest state. (For this, I can claim credit only for the initial planning and reporting begun while I was editor; the real lion's share goes to my successor, Kelly Brewer, and others on the Trib staff, most notably, reporter Joline Gutierrez-Kruger.)
Editor-in-Chief • The San Juan Star
1992 — 1994
  • Managed Puerto Rico's only English-language daily newspaper through time of transition, broadening its mission while preserving best traditions from its unique history as an independent voice in Puerto Rico’s otherwise-partisan press.
  • In an environment with a history of labor strife, bridged difficult political and cultural divides to achieve a period of improved management-labor respect.
Assistant Managing Editor • The Memphis Commercial Appeal
1975 — 1991
  • One of 11 editors and reporters cited as national winner of E.W. Scripps Award for Distinguished Service to the First Amendment, for efforts on behalf of open government in Tennessee, Arkansas and Mississippi.
  • Supervisor for “Tunica in Black and White:” In 1985, Tunica, Mississippi, became a symbol of American poverty when Jesse Jackson declared it “America’s Ethiopia.” Award-winning series penetrated Tunica’s culture of racial separation, exploring roots of despair and seeds of hope for the nation’s second-poorest county.
Vice President, Corporate Communications • BearingPoint
2001 — 2006
  • Responsible for developing and executing global communications strategy and directing worldwide internal and external communications functions, including public relations, internal communications, industry analyst relations, and alumni relations.
  • As managing director, 2001-03, led the company’s communications programs and strategies during BearingPoint's re-branding campaign and extensive global acquisitions and was an integral part of the communications activities that supported the Company's initial public offering in 2001.
National Director, Strategic Communications • KPMG Consulting
1991 — 2001
  • Payed role in developing new, autonomous marketing and communications functions in spin off of consulting business from KPMG LLP (tax, audit). 
  • Managed pre-IPO and IPO employee communications activities working with CEO, CFO, COO, General Counsel, bankers and underwriters.
  • Developed communications strategies and programs for 10,000 employee global workforce to include online newsletters, web-based communications, and town hall forums.
  • Launched $9 million corporate sponsorship with golfer Phil Mickelson
As national director, analyst relations, 1997-99:

- Built new corporate function for educating and influencing technology analyst community on company’s business strategy, product and service offerings, and 
financial performance 
-Significantly improved company ratings and impressions with the analyst community.
- Counsel to Chairman and industry and product SVPs for analyst briefings and discussions
- Served as lead corporate spokesperson to analyst community.


As senior manager, federal services practice, 1991-97:

Led new product development and marketing projects for federal government clients
Managed team of consultants in business development and delivery activities 

Director of Business Development, Federal Services Practice 1991-1996
Built new business development function and knowledge management system for fastest growing business unit within KPMG
Function served as a model for corporate program in place today  
Director of Business Development - San Rafael CA Office • CBS SportsLine
1995 — 1996
  • Responsible for building and expanding SportsLine brand by developing strategic alliances with companies and organizations within the online and sports marketing industry.
  • Established alliances with Women's Professional Volleyball Association, U.S. Ski and Snowboard Association, the PGA Champions Tour, the Women's Tennis Association Tour.
  •  Created athlete relationships with Joe Montana, Shaquille O'Neal, Gabrielle Reece and others; established cross-promotional relationships with EA Sports, PointCast and Excite.
  • Launched sales and marketing on the West Coast with advertisers including Microsoft.

 

Various • Sports Marketing
1980 — 1995
  • Pre-Internet, was involved in traditional sports marketing, beginning with Levi Strauss; then on the agency side, with People & Properties, an East Coast sports marketing agency; then as owner and general manager of P&P West.

Education

University of Mississippi
BA, Journalism, 1975
Bainbridge Graduate Institute
Certificate, Sustainable Business, 2009
University of Colorado
BA, Economics

Awards

  • E.W. Scripps Award for Distinguished Service to the First Amendment

Boards

  • Chairman, Board of Directors, Sonoma International Film Festival (2010-2012).

Panels

  • Excellence in Small Newspapers, American Society of Newspaper Editors national conference
  • New Mexico delegate, National Conference on Trust and Confidence in the Judiciary