What Our Experts are Saying

The official blog of TrustedPeer

Philip Bouchard

TrustedPeer Next Experts Program with Cal Poly

The Next Experts Program enables students to have access to the expertise they need to become the next business leaders.

Click to view a short documentary about the Next Experts Program - https://youtu.be/XoZqi0dYfgQ

This great mini documentary of the Program was directed by Cal Poly students and Next Experts, Jenna Hoffman and Niki Moshiri.

And congratulations to Executive Producer, Brian Morris and 12-time Emmy Award Winner, Jon Dann, as Line Producer. Both Brian and Jon are TrustedPeer Experts

Philip Bouchard

Tom Brady and the Patriots: Deflating their Brands?

Tom Brady and the New England Patriots are more than star quarterback and Super Bowl championship team. They are brands – Brady as an individual and the Patriots as an organization and corporation.

So what happens to those brands, individually and within the context of a corporate brand, when they are the subject of intense negative publicity such as the "deflategate" controversy?

TrustedPeer Experts are top-of-field business consultants who have worked with companies across a broad range of challenges. We asked them for their thoughts about lessons learned from Tom Brady and the New England Patriots.  

Their answers reflect some of the   More...

Steve Cadigan

Nurturing a Culture of Innovation

Everywhere you turn today, you hear and read about innovation. All companies want it, but few really offer it.

Why? Because as employers try to unlock the most creative, innovative ideas within their organizations, they often have no clue what it means to nurture a culture where innovation can thrive.

Based on my experience, it can be done. It's not easy, but it can be achieved.

I've been in the talent business for 30 years. I've worked in the fashion industry, the insurance industry, the semiconductor industry, among others. But it wasn't until I came to work in   More...

Lynn Hunsaker

Business-to-Business Customer Experience Management: Do This, Not That

Universal to most business-to-business customer experience management (B2B CXM) scenarios is the existence of a “village” of people who influence B2B buying decisions. This single fact means a lot. If the purpose of customer surveys is to accurately monitor customers’ likelihood of re-buying, then you must gain an understanding of each influencer’s expectations and sentiment.

A logical follow-up to this is the need to integrate the viewpoints of the “village” to paint a realistic picture. In consumer situations, there are usually only a couple of viewpoints to integrate for any purchase: husband and wife, parent and child. But   More...

David Burk

Why It's Called Digital Transformation

Newness Is Not the Same As Transformation

James Wynn of Stone Yamashita Partners did an interview in 2012, just about the time "digital transformation" was emerging as a concept, and told the story of Russell Brand, the English actor and comedian. Brand said his heroin addiction simplified life because he didn't crave new things all the time--new car, new house, etc.--he just craved one thing. He pointed out that we confuse newness with innovation.

"Specifically, the right way to think about innovation is transformation."

What so many companies are in need of right now is transformation. Digital transformation.   More...