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Tagged ‘Entrepreneur’


Philip Bouchard

Have We Entered the Era of Internet Caveat Emptor?

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A failed method of decision support is Internet searches.  The Internet is completely algorithm-based now.  And the balance of transparency vs. being targeted has shifted heavily in the favor of advertisers. Where on the Internet can decision-makers find trust and authenticity?  There must be providers of trusted, skillfully curated and delivered information.  TrustedPeer is one of those sites.

My thoughts were ignited by David Segal’s May 4th New York Times Sunday Business article “The Great Unwatched."  As Mr. Segal points out in the article, "57 percent of two billion ads surveyed over two months were deemed to be unviewable," yet companies still paid for the ads.

Unfortunately, I think of dubious parallels:
  • Remember Collateralized Debt Obligations and other structured asset-backed securities? 
  • Remember in Casablanca when Claude Rains declares that he’s shocked that gambling is going on as he palms a payoff on the side?
  • Are we aware, while we “research,” the Internet can be gamed in so many areas? Think of Wikipedia content or LinkedIn endorsements or, per Mr. Segal, video ad placement.  
The fact is that we should all be skeptical of the Internet as a decision support tool.  However, any problem presents an opportunity.  There is a parallel trend where authenticity, quality and objectivity are being are being held in higher esteem.

At TrustedPeer, we're building our brand on trust, authenticity and quality.  One TrustedPeer Expert at a time.

If you need consulting on Business Management, contact TrustedPeer Expert and CEO Philip Bouchard.
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Philip Bouchard

Holidays In the Office

It's the time of the year when we think about others and what they mean to us, from our family and friends, to those we work with every day.  Whether you love shopping for gifts or would love to avoid the holiday shopping crush, it's often difficult to find a present that tells the person how much you appreciate having him or her in your life.

When I think of the people I work with at TrustedPeer, I think about all the conversations we've had, working on many projects toward our shared goal.  Every TrustedPeer Expert has special talents that we know will help people solve thorny problems they're facing at work now.  If you know someone who would benefit from having a one-on-one conversation with a management consultant, whether they need a second opinion or business ideas on a particular issue, you can gift them with a customized session with a TrustedPeer.

Our Sales Experts can help your coworkers solve a problem, sharpen their business savvy, and deliver a detailed business plan on topics ranging from Sales Management to Channel Partner Management.  Or contact us and we’ll find the best consultant for you.  

We'll also be posting lists of Experts in Marketing, AML, Innovation, and Finance, so come back and see us again.

Best Wishes and Season's Greetings!  May the holidays bring you all things warm and bright.

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