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Tagged ‘Leadership’


Philip Bouchard

Have We Entered the Era of Internet Caveat Emptor?

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A failed method of decision support is Internet searches.  The Internet is completely algorithm-based now.  And the balance of transparency vs. being targeted has shifted heavily in the favor of advertisers. Where on the Internet can decision-makers find trust and authenticity?  There must be providers of trusted, skillfully curated and delivered information.  TrustedPeer is one of those sites.

My thoughts were ignited by David Segal’s May 4th New York Times Sunday Business article “The Great Unwatched."  As Mr. Segal points out in the article, "57 percent of two billion ads surveyed over two months were deemed to be unviewable," yet companies still paid for the ads.

Unfortunately, I think of dubious parallels:
  • Remember Collateralized Debt Obligations and other structured asset-backed securities? 
  • Remember in Casablanca when Claude Rains declares that he’s shocked that gambling is going on as he palms a payoff on the side?
  • Are we aware, while we “research,” the Internet can be gamed in so many areas? Think of Wikipedia content or LinkedIn endorsements or, per Mr. Segal, video ad placement.  
The fact is that we should all be skeptical of the Internet as a decision support tool.  However, any problem presents an opportunity.  There is a parallel trend where authenticity, quality and objectivity are being are being held in higher esteem.

At TrustedPeer, we're building our brand on trust, authenticity and quality.  One TrustedPeer Expert at a time.

If you need consulting on Business Management, contact TrustedPeer Expert and CEO Philip Bouchard.
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Philip Bouchard

How to Build a Special Forces Business Team

Businesses have been discovering good advice in military experience, as this recent LinkedIn article on using time wisely shows.  One of the most important things I learned from my own Navy SEAL training was how to deal with and overcome adversity.  It is a quality that I find crucial in the work I do now helping start-ups and other companies improve and grow.

Here are three lessons I've taken from my Navy SEAL training that can help businesses become more successful:

1.  Develop Resiliency and Nimbleness :  In a Navy SEAL team, all the members develop mental toughness so the team won’t collapse under harsh challenges.  You know your team, have the experience to know what to do, and most importantly, know how to convert the unexpected to your advantage.  In the recent Navy SEAL mission to capture Osama bin Laden, when one of the two helicopters became inoperational, the team adjusted its plan on the fly and executed it successfully.  Today’s successful businesses should be just as nimble, adjusting to new technologies or shifts in the economic terrain.

2.  Choose the Right Expert to Lead :  Each SEAL team member is a specialist. For example, I was trained as a sniper.  My class also had experts in explosives, rear security, weapons, parachuting, and other specialties.  If an operation needed your expertise in front, then you were the de-facto leader of the operation.  Any mission that focused on my expertise meant the team would look to me for leadership.  Similarly, companies should trust the person with the most expertise for the project and empower that person to lead the team.

3.  Augment the Team :  Not every company can have its own in-house SEAL team.  But a business can reach out to specialists to address challenging problems--and that can be a game changer.  If something has gone wrong in any area, be it sales, marketing, manufacturing or production, the right expert can come in and say, “I’ve got this; I’ve been through this many times before. I’m going to help you, and your business will come out better than before.”  Recruiting specialized knowledge on occasion can make a company more responsive to changing markets and ensure the growth of the business.

Navy SEAL teams excel at executing successful missions by undergoing rigorous training to deploy their expertise in real world situations.  I believe that companies of all kinds can benefit by applying these principles to their businesses as well.

Philip Bouchard
CEO – TrustedPeer.com
Former SEAL Team 2
BUD/S Class 99
 
If you need consulting on Business Development, contact TrustedPeer Expert and CEO Philip Bouchard. 
 
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